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CRM is defined as customer relationship management and is a software system that helps business owners nurture their relationships with their clientele. A CRM also assists with organization, efficiency, time management, and impressing clients every step of the way. You can get personal at scale as you delight every one of your prospects and customers with just-for-them messages. You can track, segment and slice the data to make your sales and marketing smarter, more potent and more efficient. Customer relationship management is a literal description of what CRMs do, but those three bland words don't tell the whole story. Without software designed to help stay on top of the details, business owners can run themselves ragged trying to keep up. This has firmly established CRMs like Keap as a must-have for small business owners who want to improve relationships with their prospects, clients, and other contacts.